Since the day I formally started my own company, one of the idea that I was toying around was running loyalty program on mobile phones. I am not a shopping freak, but still do manage to carry atleast 4 different cards in my wallet. Even though I hardly use them, the fear of actually being in one of these shop without the card dithers me from dropping it. On the other hand a mobile phone is something I always carry and use it constantly. So why can't my loyalty card turn into my mobile phone?Feb 21, 2010
Managing Loyalty on Mobile Phone
Since the day I formally started my own company, one of the idea that I was toying around was running loyalty program on mobile phones. I am not a shopping freak, but still do manage to carry atleast 4 different cards in my wallet. Even though I hardly use them, the fear of actually being in one of these shop without the card dithers me from dropping it. On the other hand a mobile phone is something I always carry and use it constantly. So why can't my loyalty card turn into my mobile phone?Jan 15, 2010
Jan 9, 2010
Good Morning Jayanagar

Dec 11, 2009
Announcing mQuote - Stock Quotes on your mobile phone

Nov 30, 2009
Reliance Takes the First Shot
Nov 23, 2009
SMS - Telecos next Turf for Price War
But if todays article in Times of India (SMS Prices set to crash) is to be believed, the fight between the operators will soon shift from voice to sms. After all SMS is the second most used service after a voice call. It would have been anybody's guess that SMS prices are going to crash next. In fact the recent unilateral SMS interconnect charges imposed by Airtel would have been a direct cue to TRAI to wakeup and regulate this medium. Moreover the lobby of SMS aggregators was gaining momentum to bring some order here.
I find that article in Times of India quite funny though. Times of India, in its typical style of saving the world, expounds on how it exposed the obnoxious price of a SMS to the world. Having seen its report, how TRAI jumped into action and is going to bring out a regulation as soon as it could. The description of measuring the cost of a SMS by its data size and time to transmit over the network makes the article only funnier.
I can definitely see more people using the SmsTweet application (updating twitter status by sending sms) if the price per sms drops. I can make it more interactive by letting users download their friend's status on their mobile phone.
What is your opinion? any nice ideas around SMS?
(Picture Credit: http://www.squidoo.com/)
Nov 5, 2009
SMS Interconnect Charges - A blow to A2P Service Providers
India enjoys the cheapest call rates on mobile phone available in the world. It has helped India enter the mobile revolution skipping the internet revolution (in one sense). This huge penetration of mobile phones in Indian market prompted a lot of companies to mushroom providing services around mobile phones. One such segment were services around bulk sms'es. But soon this segment is going to be hit badly.
SMS are sent either from a person's mobile phone (P2P) or through an Application (A2P). While SMS sent by a person costs 1 Rupee, SMS sent by an application costs way less. Once you get access to these SMS gateways (which is not trivial), you can send out the sms'es at virtually 0 paise. Huge upfront charges though introduces a barrier to smaller players. But that opens up gates for resellers, who buy SMS credits in bulk from these providers and sell it to more smaller players. Thus evolved an ecosystem of advertisers reaching out to people at low cost, political parties running their campaign on sms, A2P providers, resellers and even smart applications around sms'es.
This was possible because the cost of transferring a SMS from an application to end user was close to 0 paise. There was no interconnect charges between telecos to handle sms originating from one teleco and terminating on another one. Recently though Airtel signed a deal with Tata Teleservices and other telecos wherin telecos will pay 15 paise per sms terminating on Airtel's network. Today Tata Teleservices is market leader in providing bulk smses and Airtel is well leader in number of mobile connections (more that 30%). This virtually means that the 0 paise/sms which was possible till now has suddenly become 15p.
Yes, this move by Airtel (and soon to be followed by other telecos) is going to affect the A2P service market quite adversely. Interconnect charges are required so that the terminating teleco also make some money in handling the sms. This is the same reason why interconnect charges were introduced in voice calls when GSM service providers stopped handling calls from CDMA networks. Moreover it provides a cost barrier for players to enter this field. 'Free SMS to India' will no longer be possible now.
But Ideally TRAI should have regularized this charge after carefully studying the volumes in this market and evaluating the effect of such a charge on end consumer. This move by Airtel is clearly aimed at increasing its revenue in short term and getting back its lost share of A2P market in the longer term. Only Airtel will not be able to provide sms delivery to Airtel mobile phone at close to 0 paise. Airtel being a leader in number of connections will soon attract A2P players from other telecos.
Consumers also will be affected by this move albeit indirectly. Banks, airlines and other institutions are already crying foul on this move. They were able to send real time free alerts to its vast user base because the charges were quite low. But now with the interconnect charges it is going to severely increase their expenses. Other companies such as mobee.in and m3m.in which provide email delivery to your mobile phone over sms are also going to be hit badly.
[This article appeared in pluggd.in in the guest column]
Oct 24, 2009
Twitter, SMSGupshup and the Power of SMS [Indian Mobile Revolution]
Twitter today is by far the fastest growing company that we have seen in recent times. The rate at which it has grown this year alone has stumped all analysts. Twitter does not publish the number of users it has, but if this article from Techcrunch is to be believed, Twitter had 50 million users this September. If this hockey stick kind of growth was not enough, an internal leaked document published by Techcrunch took everyone by surprise. Twitter is planning to add a billion users by 2013. Just for the perspective, a billion today is one sixth the world's population. Now I am sure that the number of 'active' Twitter users is way low and there is a lot of skepticism on it reaching the billion user base but we cannot deny the fact that the Twitter train is hurtling down at break neck speed. And to achieve that kind of growth, you need to have a strong vision. In Twitter's case the vision being to reach out to a billion people.
I used Smsgupshup's platform to develop a small mash-up called SmsTweet which lets users tweet using their mobile phone. The message is sent to a 10 digit phone number, hence the cost of the sms is just one rupee. Essentially these APIs help you access data over internet through your mobile phone using just a SMS. This simple concept can widely be used in various scenarios. Fleet management companies can use this to ask their truck drivers to update their location every hour, which they can then track on their dashboards. Users can search for and get contact details of a restaurant they want to visit on their mobile phones. Compare price of a product in various stores standing in a particular store.
Oct 15, 2009
Watch out Bharti Airtel, Here comes SmsTweets
- You send "tweet register
" to 09220092200. If you have provided a correct username/password and the twitter servers are not too busy, you account will be registered with this service. Note that both username and password are case sensitive. - Thereafter just send SMS "tweet
" to 09220092200 and the message will be tweeted on your behalf.
Sep 17, 2009
API for BSE Shares data in India
After eye-balling couple of sites I shortlisted on http://bseindia.com. Since this is the official site of the Bombay Stock Exchange, I thought they would provide me the information as real as I could get. Moreover the web page which provides scrip information looked quite simple for me to scrape.
Luckily I did not have to scrape the HTML data to get my content. I reverse engineered the process of displaying the scrip information on the browser and realized that bseindia.com was actually using an API. The API though would return all the information as a comma separated list.
Finally I created a gem out of it (yes it was a ruby script) and thought it would be a good idea to share it. So here it is, my first open source ruby gem called BseQuote. You can build it yourself after downloading the code from github. Share your feedback if you find it useful.
Aug 2, 2009
Money for Nothin and Google Apps for Free
Image by adria.richards via Flickr
- Head straight to http://appengine.google.com to create a free Appengines account. Yeah I know you are not interested in creating an application on appengine, and you don't have to. This is just a back door to your free Google Apps account.
- After logging in with your gmail account, create a new appengine application. Give it any name. We are not going to use this name anyways.
- Once you are in the dashboard of your new what-you-wanna-call-it application go to versions link under Administration.
- Click on the 'Add Domain' button that you see in this page. This will take you to a page where you will see a link 'Sign up for google apps'. This link takes you to a Google Apps signup page, which is the free version of Google Apps and not the Premium one.
- You really think there is another step after creating your brand new free Google Apps account? Yes there is. Did you forget about writing me a cheque for 50$?
I've got Binged

I have been using google and bing together for some time to see the quality of results being shown, and my initial verdict is that you cannot quite rule out bing as you did msn search earlier. You do get some good results from bing sometimes. The core of google search engine (PageRanking) has really been too good till now. A lot of search companies tried semantic search to get context into the user's search queries and hoped that they will serve better results to the user. But inspite of their good algo's they have not really been able to challenge Google's simple PageRank.
Mar 5, 2006
Theft @ Rangashankara
Last Friday Roma and I went to wach the play Theft at Rangashankara. Top Cast was doing this Eric Chappell’s play. The earlier Top Cast play that we had watched was Where There’s a Will and it was quite hillarious. This one also was quite good.
The play is about these two couples who are good friends. A thief breaks into their house one night. But before he is able to escape, the owners come back, and he is somehow caught. The thief first fools them to believe that he is a policeman investigating the burglary, but eventually he is caught. The house is situated in a countryside and there is no good access to either neighbours or police. So by the time they try to get some help, the thief talks to each individual and is able to extract one secret about them. Now he takes over the commanding position, and everyone wants to get rid of him. Through some good comical sequence, the thief brings is able to disrupt the two happy marriages and a strong friendship.
The thief’s acting was quite good. The way he keeps his calm in the situation and the way he brings out everyone’s secrets is hillarious.
Some of the jokes in the play were really funny. Sample this.
Spriggs (Thief) : So how long have they been married ?
Trevor : 20 years
Sprigss : What !!, you don’t get that for killing a person !!
Miles : This is just a one sided argument
Spriggs : Of course it’s a one sided argument. Do you expect me to take your side as well, do you ?
Barbara : What happened
Trevor : We had an argument, He said i was a loser and he was a cheat
Barbara : So, where’s the argument
Mar 3, 2006
Tonsils and Me
I have a very interesting relationship with Tonsils. Every now and then i feel like i am getting a throat catch, and the next morning i wake up with one. Yesterday after lunch i had a feeling that i am going to get Tonsils. I was feeling quite drowsy as well. Today morning when i got up, there it was lurking in my throat. Salt water gargle does’nt really help. I am loathe to taking allopathic tablets, and avoid it whenever i can. My tonsils typically go away in 3 days. Thats as much time a tablet takes to cure anybody’s tonsils. So why take tablets ?
Are there any good cure for these tonsils that people know of ? What do you do when you have Tonsils ?
Feb 22, 2006
iPod and Me
It had been raining all night, So the weather was just perfect for the jog. Earlier whenever i decided to jog, it would turn out into just a morning walk. Moreover not more than 5 rounds. But today, with iPod with me, and Billy Joel singing the Piano Man it was a different day. Not only did i jog, i also completed 7 rounds. Though at the end i was sweating quite a bit and was completely exhausted, The experience was just too good.
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