Mayank Sharma

Innovators Dilemma [Solved]

2010-05-06T10:54:00.008+05:30

A friend of mine forwarded this link to me from http://mondaynote.com, and while reading through it a different train of thought started chugging.

In the book Innovator's Dilemma, Clayton Christensen talks about Disruptive Technologies. He talks about various well established companies in various industries failed to adapt themselves to the disruptive technological changes and which led most of them to fail in longer run. These kind of changes keep happening all the time around us, and once we map it to disruptive technology, suddenly we see reason.

When I applied it's principle to my previous company (SiRF), I suddenly could see why the company failed. SiRF had established market leadership in GPS chips being used my navigation devices and in other niche segments. Profit margin in these industries was close to 50% and the company thrived in this market. Market for GPS chips in mobile phone was quite small then, and the profit margin quite low (30%-40%) for SiRF to address this market. But the market for GPS chips did change drastically in favor of mobile phones, where the requirements were completely different (low profit margin, low power etc..) and SiRF could not hold on to its leadership position.

While I was reading the article on MondayNote, a similar thought ran through my mind in the PC market space. That article clearly highlights that the PC market has reached the maturity of its technological S curve.

Smartphone is not really a disruptive technology to PC's, but the technology market today is disruptive in favor of smartphone. I think Apple successfully made this transition from PC market to smartphone market with iPhone. The defining moment was when Steve jobs in his keynote announced that Apple Computers Inc is now being changed to Apple Inc. He clearly saw that the PC market has evolved to it's maturity and for any PC company it only makes sense to ride the next technology wave, if they have to survive. That was 2008, and this is 2010 when HP goes and buys Palm.

I don't know if HP's attempt to enter the smartphone market through Palm will help it successfully transition to the new market. I am sure Dell must also be considering to enter this market one way or other. But clearly Apple, under Steve Jobs leadership has emerged a true winner in this transition.

I was quite puzzled while reading that book, that the reason for big company to fail is actually quite simple. Yet none of the company he talks about in his book could successfully make the transition. With that thought in the back of my mind, I think now I have even more respect for Steve Jobs.

He has solved Innovators Dilemma.

SMS Long Code Finally Arrive

2010-03-12T22:06:00.006+05:30

So finally IPL starts its third edition on a big note. IPL, in my opinion is not so much about cricket as much it is about the advertisement revolution that it has brought to this country. Zoo-Zoo's were launched in the last season of IPL, and the advertising fraternity does realize that it has been THE most talked about advertisement in a long time. They made an entry again today and people were again fascinated by them.

But it was another advertisement that grabbed my attention. Abhishekh Bachchan, asking people to play a contest on their mobile phone by sending a sms to a regular 10 digit number. It can easily pass of as a regular advertisement asking people to vote over SMS. But NO it is not normal at all. Here's why.

At the turn of this century, Realty shows made a huge impact on the Television industry and how viewers interact with it. Every realty show would ask their viewers to vote by sending a SMS to a short code. These short codes were extra VAS numbers (regular short code would cost Rs 3 and this one would cost Rs 6). Viewers did not realize but both the television shows and the mobile operators made loads of money when millions of viewers started sending their sms.

But now after almost 10 years, in my opinion number of people sending sms to a short code has started to decline. You will want to participate in a reality show and make your star a winner. But after some time the novelty of method dies down and your rising phone bill start to make you choosy about when to sms.

And so Abhishekh Bachchan asking you to vote by sending SMS to a long code, marks a huge shift in the way producers view this consumer market. They are ready to forgo the money they were making on the shortcode and really focus on consumers interacting with them over sms.

This option has been there for a long time. But people were just not aware that the kind of interaction that they do over a short code, by paying premium cost could be done on a regular 10 digit mobile number. This will now change. You will start to see more and more long codes coming in advertisement and TV contests now. And I am really excited to see this change coming in the market.

Way to go AB.

xAuth for SmsTweets

2010-03-06T17:56:00.006+05:30

SmsTweet as you know is a fun application that I created to let me update my twitter status using sms. It gives me a great flexibility to update my twitter status on the go. Users either register on the website using OAuth or I would store their username and password HTTP digest if they registered using their mobile phone only. Former was breeze but the later caused a little bit of problem. For people who registered using OAuth, Twitter displays the source as my application (SmsTweets), but who registered over mobile phone (with their username and password), it displayed the source as API. That caused a little problem for me to track people who were tweeting through my application.

Recently Twitter released xAuth using which applications can request user tokens by just providing their username and password. This has been a pending request for a long time mainly by desktop and mobile based twitter clients. For them access to the web may not be straight forward and it was difficult to get oauth access tokens.

But the access to xAuth is limited. You need to send an email to api@twitter.com to enable your application for xAuth. Once they have enabled your application, you can pretty much follow their documentation to get it working. Documentation is far from clear right now, and it may take a lot of iterations and exchange of emails to twitter to get it to work for you. As was the case for me. But finally I got xAuth working for SMSTweets, and I have moved all my users who had provided their username and password over mobile phone to OAuth based authentication.

And yes, Now I can get rid of all the duck taping that I had done to get OAuth based and HTTP based authentication to work.

Managing Loyalty on Mobile Phone

2010-02-21T14:30:00.009+05:30

Since the day I formally started my own company, one of the idea that I was toying around was running loyalty program on mobile phones. I am not a shopping freak, but still do manage to carry atleast 4 different cards in my wallet. Even though I hardly use them, the fear of actually being in one of these shop without the card dithers me from dropping it. On the other hand a mobile phone is something I always carry and use it constantly. So why can't my loyalty card turn into my mobile phone?

A lot of company like mCheck and others are actually trying to solve the bigger problem. That is to get rid of your credit/debit card or your wallet itself completely. Indian government does allow service providers to deduct money over mobile phone so we don't have any regulatory issue here. And the technology used by all the providers is quite secure so that is not the problem either. Moreover with 500 million subscribers in this country, you can't even deny that the market is not there. So why do you think companies like mCheck have not been able to make an impact in this market?

I believe mobile payment in India is a classic case study where an idea is beaten down not by market need, but the cultural underling of the market. We've had the dot com revolution for a decade now, But still the number of people who transact online is abysmally low. The number is increasing no doubt, but still it's a fraction of overall market. Mobile payment may be downright easy and the most convenient way to do it, but you just can't change the way people transact.

This market does not want convenience. If you offer that as a service, it will not take it. People don't mind carrying their wallet. So don't try to replace it. Basically don't expect the market to learn a new way of payment. And by that I don't mean don't provide mobile payment at all.

Well, coming back to loyalty on mobile phone, we recently launched mLoyalty for Games n Gadgets. GnG is a premier shop focussed exclusively on Games and accessories. You can become a member of GnG either by filling up a simple signup page on http://gng.ezeecoupons.com or by just sending a simple sms ADDME GNG to 9243000111. That's right, the amazing thing about this program is that you access it over your mobile phone. You can register, find out about your points, sms your complaints/queries over SMS.

You don't get a physical card as part of this membership, but instead you just use your mobile phone which you anyway carry. You shop and at the checkout, mentions your mobile number, and the points are automatically added to your account. You can send sms MYPOINTS GNG to 9243000111 and get to know the number of points you have. The shop is going to launch attractive contests which you can participate on your mobile phone itself. If you win the prize, you will the gift on your mobile phone as a SMS, which you bring to the shop, show the SMS and walk away with your prize.

For a change it is actually going to be fun to be a part of such a loyalty program. So go ahead, register yourself and enjoy the gen X ride.

EzeeCoupon Advertisement

2010-01-15T11:21:00.004+05:30

This is how the EzeeCoupon's mobile coupon corner looks like in the Jayanagar CityPlus Edition.

Good Morning Jayanagar

2010-01-09T23:40:00.005+05:30

Yes the title is inspired from the blog post of Twitter announcing it's collaboration with Bharti Airtel. But that is as far as the similarity goes.

Tomorrow early sunday morning, as Jayanagar (locality in Bangalore) wakes up and picks up their weekly edition of Cityplus newspaper freely delivered to them, they will become part of an advertising innovation which delivers promotional offers and discount that they are interested in on their mobile phone. Yes, What an Idea Sirji? Indeed. Our company EzeeCoupon, has tied up with 14 establishment in Jayanagar to deliver their discount offer to people who request for it. Cityplus readers just have to look up the mobile coupon code from a "Mobile Coupon Corner", SMS that code prefixed by EZEE (For example "EZEE BAP1") to 9243000111. Immediately they will receive an exclusive discount for the requested store.

Sounds simple? Yes it is. It is meant to be. You don't register anywhere. You don't fill out a form. You don't start your computer and connect it to Internet. You don't even have to have a fancy phone. And guess what? You don't have to pay 3 or 6 rupees as a VAS SMS as well. If you have a free sms plan from your phone service provider, you can download as many coupons for free. In essence that is the core of the services we envision to provide.

The idea as such is not ground breaking, but most definitely quite new. It involves the whole ecosystem of advertisers, to the advertising media and the consumers. We have really been lucky so far to get the advertisers and the media (Cityplus) to work with us (a story I'll save for later). But now is the real challenge when we present it to consumer and see how they react to it. Consumers usually detest changes. But there are a handful of innovation that has passed this crucial test. Hopefully we will pass as well.

Finally I do need help from everyone reading this blog to help us spread word about ezeecoupons and provide us feedback on it. So grab your copies of Cityplus Jayanagar edition, or call your sister, in-laws, friends or cousins staying in Jayanagar and ask them to check out this corner. And if you don't fall in any of that category, go to www.ezeecoupons.com and lookup the mobile coupon online. But most importantly, Avail the discount and let the advertisers know, that this is indeed a nice way to advertise. Talk/Tweet/Blog about it to your friends and help us spread virally.

Into the New World.

Announcing mQuote - Stock Quotes on your mobile phone

2009-12-11T17:12:00.010+05:30

A lot of people do not invest in shares. But those who do invariably end up checking their stock prices atleast once daily. No I am not talking about a day trader, but someone who just owns Infy shares because a lot of his friends asked him to buy it in the recession. Since then he has not bought any other share, but still keeps checking the price of Infy share daily and smiles within.

In my opinion after mail checking, stock price must be the second most religiously performed activity for us. No Twitter, you are too early in the game. Even though the price most often does not change drastically day to day, there is this unexplained desire to see what the current price is.

It gets worse when you know that the market is choppy on a given day and for some reason your boss has put you on a day long workshop where you are just not able to check your stock price. Or when you are on your vacation and your wife has imposed a strict no mail checking rule on you. What do you do? Wonder if you could just check that stock price on your mobile phone? You can now.

For all those obsessive stock price tracker I present mQuote. mQuote is a SMS based service which provides you real time price of your stock on your mobile. Just SMS quote <company code> or quote <company name> to 9220092200 or 9243000111. And instantly you will receive the current price of that share. The website http://mquote.heroku.com, provides a demo so you can test it out and feel comfortable using it.

As usual this is one of a hobby thing I did and so maybe quite buggy. I do not take responsibility for the information being provided by this service. Don't hedge your bets based on the information provided by this service. Do use a reliable source of information in case you want to trade a scrip.

Note: 9220092200 is a mumbai local number, and 9243000111 is bangalore local number. From any other location you will have to prefix 0, and it will a STD SMS charge for you.

Reliance Takes the First Shot

2009-11-30T19:04:00.008+05:30

Last week I blogged about how the mobile operators price war is going to move to the SMS turf soon. Today I was pleasantly surprised at Reliance Communications advertisement about SMS tariff of 1 paise per SMS.

This is actually a BIG news for my application SmsTweet. So far only Airtel is the exclusive provider of Twitter services on mobile phones through SMS. Even for Airtel users though it costs them one rupee to send a Tweet. SmsTweet on the other hand uses a 10 digit long number (9220092200 - local to Mumbai and recently 9243000111 - local to Bangalore). This ensures that you can send a Tweet from any mobile provider at your regular SMS charges. For most of the users it either means a local (1 rupee) or a STD (1.5 rupees) charge.

Now since Reliance has dropped its SMS rates to 1 paise, it means that you can use SmsTweet to send your Tweets at just 1 paise. That is way cheaper than Twitter's exclusive provider. So what are you waiting for Reliance subscribers. Go ahead and tweet through your mobile phone.

SMS - Telecos next Turf for Price War

2009-11-23T16:25:00.013+05:30

Looks like while every one was fighting to cut the price per voice call, no one realised how costly sending a SMS became in comparison to a voice call is. About 10 years ago, when mobile operations began in India even incoming mobile calls were charged. And today both the price as well as duration for payment has hit measurable limits (1 paise per second). But even in this tumultuous time, the price per SMS had just remained the same. one rupee per sms.

But if todays article in Times of India (SMS Prices set to crash) is to be believed, the fight between the operators will soon shift from voice to sms. After all SMS is the second most used service after a voice call. It would have been anybody's guess that SMS prices are going to crash next. In fact the recent unilateral SMS interconnect charges imposed by Airtel would have been a direct cue to TRAI to wakeup and regulate this medium. Moreover the lobby of SMS aggregators was gaining momentum to bring some order here.

I find that article in Times of India quite funny though. Times of India, in its typical style of saving the world, expounds on how it exposed the obnoxious price of a SMS to the world. Having seen its report, how TRAI jumped into action and is going to bring out a regulation as soon as it could. The description of measuring the cost of a SMS by its data size and time to transmit over the network makes the article only funnier.

Humor aside, I think this news should be a respite to all those companies providing services around SMS'es. The cost of an Application sending a SMS to user was fairly low. As a result we saw a lot of innovative applications such as mobile alerts, advertisements on mobile, emails on mobile etc being born. But the problem was that the communication was usually only one sided. However, if the price of SMS sent by user also drops, it will create space for more feature rich interactive applications.

I can definitely see more people using the SmsTweet application (updating twitter status by sending sms) if the price per sms drops. I can make it more interactive by letting users download their friend's status on their mobile phone.

What is your opinion? any nice ideas around SMS?

(Picture Credit: http://www.squidoo.com/)

SMS Interconnect Charges - A blow to A2P Service Providers

2009-11-05T18:38:00.008+05:30

India enjoys the cheapest call rates on mobile phone available in the world. It has helped India enter the mobile revolution skipping the internet revolution (in one sense). This huge penetration of mobile phones in Indian market prompted a lot of companies to mushroom providing services around mobile phones. One such segment were services around bulk sms'es. But soon this segment is going to be hit badly.

SMS are sent either from a person's mobile phone (P2P) or through an Application (A2P). While SMS sent by a person costs 1 Rupee, SMS sent by an application costs way less. Once you get access to these SMS gateways (which is not trivial), you can send out the sms'es at virtually 0 paise. Huge upfront charges though introduces a barrier to smaller players. But that opens up gates for resellers, who buy SMS credits in bulk from these providers and sell it to more smaller players. Thus evolved an ecosystem of advertisers reaching out to people at low cost, political parties running their campaign on sms, A2P providers, resellers and even smart applications around sms'es.

This was possible because the cost of transferring a SMS from an application to end user was close to 0 paise. There was no interconnect charges between telecos to handle sms originating from one teleco and terminating on another one. Recently though Airtel signed a deal with Tata Teleservices and other telecos wherin telecos will pay 15 paise per sms terminating on Airtel's network. Today Tata Teleservices is market leader in providing bulk smses and Airtel is well leader in number of mobile connections (more that 30%). This virtually means that the 0 paise/sms which was possible till now has suddenly become 15p.

Yes, this move by Airtel (and soon to be followed by other telecos) is going to affect the A2P service market quite adversely. Interconnect charges are required so that the terminating teleco also make some money in handling the sms. This is the same reason why interconnect charges were introduced in voice calls when GSM service providers stopped handling calls from CDMA networks. Moreover it provides a cost barrier for players to enter this field. 'Free SMS to India' will no longer be possible now.

But Ideally TRAI should have regularized this charge after carefully studying the volumes in this market and evaluating the effect of such a charge on end consumer. This move by Airtel is clearly aimed at increasing its revenue in short term and getting back its lost share of A2P market in the longer term. Only Airtel will not be able to provide sms delivery to Airtel mobile phone at close to 0 paise. Airtel being a leader in number of connections will soon attract A2P players from other telecos.

Consumers also will be affected by this move albeit indirectly. Banks, airlines and other institutions are already crying foul on this move. They were able to send real time free alerts to its vast user base because the charges were quite low. But now with the interconnect charges it is going to severely increase their expenses. Other companies such as mobee.in and m3m.in which provide email delivery to your mobile phone over sms are also going to be hit badly.

I hope TRAI realizes the gravity of this situation and intervenes immediately before it affects this whole industry in general.

[This article appeared in pluggd.in in the guest column]

Twitter, SMSGupshup and the Power of SMS [Indian Mobile Revolution]

2009-10-24T00:14:00.017+05:30

Twitter today is by far the fastest growing company that we have seen in recent times. The rate at which it has grown this year alone has stumped all analysts. Twitter does not publish the number of users it has, but if this article from Techcrunch is to be believed, Twitter had 50 million users this September. If this hockey stick kind of growth was not enough, an internal leaked document published by Techcrunch took everyone by surprise. Twitter is planning to add a billion users by 2013. Just for the perspective, a billion today is one sixth the world's population. Now I am sure that the number of 'active' Twitter users is way low and there is a lot of skepticism on it reaching the billion user base but we cannot deny the fact that the Twitter train is hurtling down at break neck speed. And to achieve that kind of growth, you need to have a strong vision. In Twitter's case the vision being to reach out to a billion people.

It is in this context that India is so important to Twitter. India has seen a near similar Twitter kind of growth in terms of number of mobile connections. India today has about 400 million mobile connections and according to this article by cio.com it will add another 370 million mobile connections by 2013. Again the figures are no doubt inflated according to a recent government report, but you cannot disagree that India is having a mobile revolution. Mobile phones have fast reached even those areas where you don't even have a television, forget broadband. A recent TV advertisement about a mobile phone where people visit the nearby town to get their mobile phones charged is a true indication of this immense growth story.

India with its billion population and one of the fastest growing mobile phone market is a perfect place for Twitter to realize it's visionary growth. Providing a simple SMS interface to its service will ensure that it has the scope of reaching out to every individual having a mobile phone. Earlier tweeting through your mobile phone was a 'value added service' and it would cost the user Rs 3/- for each tweet sent. But with a recent agreement with Airtel, this service will be provided at regular SMS cost. Though the deal is exclusive for a limited period, soon other carriers will start offering the same service.

Infact Smsgupshup is another company which started around the same time as Twitter and was targeted specifically for India. According to Sraman Mitra Smsgupshup started in 2004 has about 22 million users today. And since Smsgupshup operates in India, this is number of users only in India. Compare this to the inflated worldwide figure of 50 million Twitter users worldwide. In June 2008 Anand Rajaraman wrote in venturebeat.com how Smsgupshup was bigger than twitter back then. That claim may still be true today, But definitely the gap has reduced in the last one year. Celebrities and evangelists in India adopted Twitter instead of Smsgupshup and fueled it's growth just as @Oprah and @aplusk helped in Twitter's growth in the west.

I wouldn't really say that Twitter is more successful than Smsgupshup. If you talk about growth, clearly in the last one year we have seen Twitter grow immensely. If you talk about profitability though, Twitter will take years to be profitable and it does not have a way to make money today. Smsgupshup on the other hand seems to be generating decent revenue. In an interview at Techcrunch, CEO of Smsgupshup Beerud Sheth claims that it is generating revenue of $150,000/month and growing. Sometime next year they are aiming to break even. Infact to run a majority of your business on the web is clearly cheaper than to run it on pure mobile phones at the same scale. Smsgupshup sends out about 400 million messages per month or about 5 billion messages a year. Even if it costs them one paise to send out a SMS, they must be leaking about Rs 8 crores a year. Hence for Smsgupshup it is really important to break even it's costs first before trying to grow exponentially.

But in terms of popularity clearly Twitter scores over Smsgupshup. Other than the adoption by famous celebrities, Twitter's growth has been attributed to it's open APIs. A lot of people have created thousands of applications and use cases around Twitter just by using it's API. A lot of people use Twitter not through their web interface, but through one of many Twitter clients that they feel comfortable with. That really helped in Twitter's growth. Though Smsgupshup announced it's application development platform, access is not as simple as Twitter's. You need to get in touch with someone in Smsgupshup to get it.

I used Smsgupshup's platform to develop a small mash-up called SmsTweet which lets users tweet using their mobile phone. The message is sent to a 10 digit phone number, hence the cost of the sms is just one rupee. Essentially these APIs help you access data over internet through your mobile phone using just a SMS. This simple concept can widely be used in various scenarios. Fleet management companies can use this to ask their truck drivers to update their location every hour, which they can then track on their dashboards. Users can search for and get contact details of a restaurant they want to visit on their mobile phones. Compare price of a product in various stores standing in a particular store.

In conclusion, I personally believe that in India there is immense scope for developing a product using only SMS. If companies like Smsgupshup promote and support their platform and more such companies provide similar platforms, it will provide a good opportunity to developers in India to come up with simple usable product in their areas.

[This article was contributed to pluggd.in -Twitter, SMSGupshup and the Power of SMS [Indian Mobile Revolution]]

Watch out Bharti Airtel, Here comes SmsTweets

2009-10-15T21:46:00.006+05:30

Today morning I woke up to this wonderful news at twitter's blog - Hello Bharti Airtel. I was quite excited about it as we now have a (cheap) way of sending twitter messages using just a base mobile phone in India. But at the same time I was wondering what is so 'exclusive' about it. Twitter being open with it's api, it should have been trivial for anyone to create such a service.

I think the the problem is that in India any SMS to a short code is termed a 'Value Added Service' and gets charged Rs 3/-. Moreover it is not very easy to get such a short code to build your application easily. I think that creates a huge barrier for others and makes it easy for the carriers to announce such a service.

Incidentally I had been thinking about how to provide a similar feature in India and happened to stumble upon smsgupshup's platform. I got a demo account yesterday and today in couple of hours created this SMSTweet service which allows you to update your tweets over SMS.

How does it work? Well it's just a two step simple procedure.

You send "tweet register " to 09220092200. If you have provided a correct username/password and the twitter servers are not too busy, you account will be registered with this service. Note that both username and password are case sensitive.
Thereafter just send SMS "tweet " to 09220092200 and the message will be tweeted on your behalf.

As you can see that the SMS'es are being sent at a long mobile code, you will be charged your regular Re 1/- for the SMS'es.

A small note of disclaimer before you use this service. Please note that this service is just whipped up in an hour, so usability may be a little shaky. Also this service is just forwarding user messages and hence cannot be held responsible for the messages being sent.

(Picture credit : www.watblog.com)

API for BSE Shares data in India

2009-09-17T19:04:00.008+05:30

Earlier today I was looking for an API which provides stock quotes for Indian market(BSE) in real time. But couldn't really find anything close to it. The only option left for me was to scrape the information from any one of the sites which provide live quotes for Indian shares.

After eye-balling couple of sites I shortlisted on http://bseindia.com. Since this is the official site of the Bombay Stock Exchange, I thought they would provide me the information as real as I could get. Moreover the web page which provides scrip information looked quite simple for me to scrape.

Luckily I did not have to scrape the HTML data to get my content. I reverse engineered the process of displaying the scrip information on the browser and realized that bseindia.com was actually using an API. The API though would return all the information as a comma separated list.

Finally I created a gem out of it (yes it was a ruby script) and thought it would be a good idea to share it. So here it is, my first open source ruby gem called BseQuote. You can build it yourself after downloading the code from github. Share your feedback if you find it useful.

(Picture credit: cc Niyantha / Flickr)

Money for Nothin and Google Apps for Free

2009-08-02T17:53:00.012+05:30

Image by adria.richards via Flickr

Somewhere around begining of 2009, Google stopped its free version of Google Apps. In my view this was one product which really helped any new startup or small company to get bootstrapped with email and other communication tools in a matter of hours. It did receive some backlash for taking such a step. But in my view as they have their popular email services (gmail) free, It is ok to charge people to have a company email account.

In one of their blog (in 2008) google did mention that it was difficult to find the free service but asserted that there is one. Later when they decided to remove even that option in the Google Apps page, the whole world was furious at them. But I guess they forgot to tell their Google Appengine team that Google Apps was no longer free.

So here is a step by step process of setting up your free Google Apps account. I have used this method to setup a free Google Apps account twice for my friends so I believe this method is valid today. However I cannot guarantee in future that this method will work. In case it works, do drop me a mail and a cheque for 50$ for saving you some precious money.

Head straight to http://appengine.google.com to create a free Appengines account. Yeah I know you are not interested in creating an application on appengine, and you don't have to. This is just a back door to your free Google Apps account.
After logging in with your gmail account, create a new appengine application. Give it any name. We are not going to use this name anyways.
Once you are in the dashboard of your new what-you-wanna-call-it application go to versions link under Administration.
Click on the 'Add Domain' button that you see in this page. This will take you to a page where you will see a link 'Sign up for google apps'. This link takes you to a Google Apps signup page, which is the free version of Google Apps and not the Premium one.
You really think there is another step after creating your brand new free Google Apps account? Yes there is. Did you forget about writing me a cheque for 50$?

So Google Apps is still free Mr. Arrington. They have just made it a little difficult for you to find it. And guess what there is even simpler way than the one mentioned above.

I've got Binged

2009-08-02T10:26:00.010+05:30

Call me a narcissist if you will, but I do have a fetish to keep looking up my name in google for quite some time. Ever since I knew about google (1999), I've been keying in 'mayank sharma' in it to know where I stand in in the internet. For some reason my page at btech96 website of IITD always used to figure #2 or #3.

In fact one of my secret dream is to get slash-dotted once. But I believe that probability of getting slash-dotted is inversely proportional to number of years you've been out of your college. So I don't really think I'll be slash-dotted ever.

But I never really expected Bing to through up this blog of mine as the first result when searched for me. I had my 30 seconds of fame moment. I was pleasantly surprised as the last blog post was done in March 2006. That is a really long time ago. But still it was the number #1 result. Infact the last blog post contained about 20 odd spam comments which I had to immediately delete once I realized that importance of this blog ;).

It then occured to me that I should probably revive my old hobby of blogging. I have revived it a multiple times, but the urge died down soon after a post. Let's see how long it lasts this time. By the way for the record, this blog appears #3 in Google Search, and my photograph, which I took almost 10 years ago at 2 in the morning sitting in front of an SGI machine wondering what to do, ranks #1 :-). And my btech96's page figures #4. So watch out Geekbodhy for a stiff competition from me.

I have been using google and bing together for some time to see the quality of results being shown, and my initial verdict is that you cannot quite rule out bing as you did msn search earlier. You do get some good results from bing sometimes. The core of google search engine (PageRanking) has really been too good till now. A lot of search companies tried semantic search to get context into the user's search queries and hoped that they will serve better results to the user. But inspite of their good algo's they have not really been able to challenge Google's simple PageRank.

But now as Internet matures into web 2.0 as we call it, I think the dynamics of content is changing quite rapidly. Social networking today helps you build a huge network and hence you do get a lot of inbound links. In such a scenario I do not know how well the PageRanking algo will perform.

The recent Microsoft-Yahoo deal has already provided about 35% of market share to Bing. If they can continue to provide good search results in this new world, they really might just give Google a stiff competition in the near future.

Theft @ Rangashankara

2006-03-05T20:49:00.000+05:30

Last Friday Roma and I went to wach the play Theft at Rangashankara. Top Cast was doing this Eric Chappell’s play. The earlier Top Cast play that we had watched was Where There’s a Will and it was quite hillarious. This one also was quite good.

The play is about these two couples who are good friends. A thief breaks into their house one night. But before he is able to escape, the owners come back, and he is somehow caught. The thief first fools them to believe that he is a policeman investigating the burglary, but eventually he is caught. The house is situated in a countryside and there is no good access to either neighbours or police. So by the time they try to get some help, the thief talks to each individual and is able to extract one secret about them. Now he takes over the commanding position, and everyone wants to get rid of him. Through some good comical sequence, the thief brings is able to disrupt the two happy marriages and a strong friendship.

The thief’s acting was quite good. The way he keeps his calm in the situation and the way he brings out everyone’s secrets is hillarious.

Some of the jokes in the play were really funny. Sample this.

Spriggs (Thief) : So how long have they been married ?
Trevor : 20 years
Sprigss : What !!, you don’t get that for killing a person !!

Miles : This is just a one sided argument
Spriggs : Of course it’s a one sided argument. Do you expect me to take your side as well, do you ?

Barbara : What happened
Trevor : We had an argument, He said i was a loser and he was a cheat
Barbara : So, where’s the argument

Tonsils and Me

2006-03-03T15:18:00.000+05:30

I have a very interesting relationship with Tonsils. Every now and then i feel like i am getting a throat catch, and the next morning i wake up with one. Yesterday after lunch i had a feeling that i am going to get Tonsils. I was feeling quite drowsy as well. Today morning when i got up, there it was lurking in my throat. Salt water gargle does’nt really help. I am loathe to taking allopathic tablets, and avoid it whenever i can. My tonsils typically go away in 3 days. Thats as much time a tablet takes to cure anybody’s tonsils. So why take tablets ?

Are there any good cure for these tonsils that people know of ? What do you do when you have Tonsils ?

iPod and Me

2006-02-22T13:21:00.000+05:30

Couple of months ago i acquired one of the coolest gadget of age, the Apple's iPod. RajaG was in US, and so i asked him to get me the 20 GB iPod. Ever since i have been collecting all the music i had heard and liked. Most of this collection came from my office itself. Some of the famous english songs and old hindi music was easy to find in office itself. The other favorites were acquired on the internet using peer-to-peer music sharing utility. Now i have 4 GB of music. Still approximately 15 GB of music can still be loaded on my iPod. One of the good things about iPod apart from it's sauvy design and ease of use, is the way it stores the music in the iPod. The iTunes software classifies the songs based on Artist, Album or Genre. I can also edit the id3 information of the music files so that i can easily locate the songs based on either the album name, artist name or genre. You appreciate this feature when you have 4 GB of music, and want to locate your song quickly.

Another good thing i managed was to get the iPod casette adapter and the Y Splitter cable. Roma was in US for couple of months, and i made her get these accessories. The casette adapter, i can use in Roma's car and listen to my iPod on the car speakers while driving. The Y splitter cable is used to feed the ipod music to my music system at home. Essentially one single collection of all my music, and enjoy it anyplace and anytime. Enjoying music has been a totally different and enthralling experience in the last couple of months.

Today was another one of the days when i appreciated my possesion so much. I had been contemplating to start jogging in the mornings. For some reason, i just could not wake up on time earlier. Today the weather had been pleasant and i did'nt have to get ready to go to office. So at 7 AM when i woke up, i decided to jog. Out came the iPod, pulled up my socks and i was ready for jog. Recently i had download the famous Billy Joel's songs. Piano man, River of Dreams, We did'nt start the fire etc..

It had been raining all night, So the weather was just perfect for the jog. Earlier whenever i decided to jog, it would turn out into just a morning walk. Moreover not more than 5 rounds. But today, with iPod with me, and Billy Joel singing the Piano Man it was a different day. Not only did i jog, i also completed 7 rounds. Though at the end i was sweating quite a bit and was completely exhausted, The experience was just too good.

Hamlet by Pravah

2006-02-22T12:16:00.000+05:30

Pravah Theater group is staging Hamlet at Rangashankara. Hamlet and other plays by Shakespeare have been done in many different ways, each one trying to get a different meaning out of it. This play also tells the story of Hamlet but in a different form. This play merges vocals of 'Dhrupad', a dance form of 'Yakshgana' and finally the theater form of telling story. Some of the actors are from National School of Drama. All the diverse forms merging beautifully to re-create one of the best play ever written. Add to this the amazing Hindi translation done by Harivansh Rai Bachan and the Yakshagana delivering in Kannada with some part in English by our very own bard and you have one of the best scripts ever. The Hindi translation of this play is quite satirical with a touch of humor.

I was there at Rangashankara yesterday to watch the play first day first show and just loved it. Initially the cast talking in Hindi and English confuses you, but as you get used to it you realize how the director has picked up the best dialogues from both languages and presented it to you in a way no single language could do.

Please do take out some time in the evening and watch this play. The play is there till this Sunday. Please be warned that it is quite a serious play and is of 1:45 hours long without any break.

On a side note, yesterday during the last scene of the play Hamlet got hurt quite badly on his nose. He didn't flinch and continued his performance. When we saw blood on his face, we thought it was part of the play itself and he must have covered his face with some red paint. Only after the end of the play we realized that the blood was real and he was actually hurt. Kudos to that chap....

2005-03-08T13:11:00.000+05:30

Standing hand in hand with Arnie

2005-03-08T13:10:00.000+05:30

Catching Mohammad Ali unawares

2005-03-08T13:09:00.000+05:30

With Beatles at Maddam Tussad's

2005-03-08T13:08:00.000+05:30

iota of snow on the last day of my stay

2005-03-08T13:07:00.000+05:30

With my friends sumit and prakul

2005-03-08T13:06:00.001+05:30

Thames outside my hotel in Staines

2005-03-08T13:06:00.000+05:30

Had to stand in an hour long queue with the chilly wind blowing to get a ticket to London Eye

2005-03-08T13:04:00.001+05:30

Waterloo bridge from the London eye

2005-03-08T13:04:00.000+05:30

Spokes of London Eye, an engineering marvel

2005-03-08T13:03:00.000+05:30

myself inside London's eye with Big Ben in the backgeound

2005-03-08T13:02:00.000+05:30

London's view from the London eye

2005-03-08T11:58:00.000+05:30

HMS Belfast with the tower bridge in the background

2005-03-08T11:52:00.000+05:30

Millenium bridge

2005-03-08T11:51:00.000+05:30

St. Paul's Cathedral

2005-03-08T11:50:00.001+05:30

The Big Ben, or as my mom-in-law calls it "Badi behan"

2005-03-08T11:50:00.000+05:30

Dali's painting in form of a sculpture. I missed the Dali's painting museum. This was near the London Eye

2005-03-08T11:48:00.001+05:30

The London eye in the evening sky

2005-03-08T11:48:00.000+05:30

Again myself in front of the tower bridge

2005-03-08T11:46:00.000+05:30

Myself in front of the tower bridge

Engagement Snaps

2004-11-24T11:49:00.000+05:30

I recently created a blog section where i have uploaded my engagement snaps. You can visit it at http://mayanks-engagement.blogspot.com/.

2004-11-19T14:48:00.000+05:30

Marriage Details

2004-11-19T14:47:00.000+05:30

Invitation to the Reception @ Bangalore

2004-11-19T11:35:00.000+05:30

Roma and Me

Last days of my BachelorHood

2004-11-19T11:16:00.000+05:30

One more week before i am off to Jhansi, and two weeks before i get married. Marriage is supposed to bring a lot of changes in one's life. But somehow i don't seem to notice any changes in me. Maybe it's because i've known Roma for a real long time. Marriage is just a next logical
step in our relationship. That does'nt mean i am not excited and am not looking forward to my marriage. I am waiting for the day with all eagerness. We will be getting married in a small town called orcha, around 15 km from Jhansi my hometown. It's a beautiful town with lots of temples, and river betwa flowing through it.
We will reach there on 2'nd December. The marriage is on 3'rd December, and by 4'th evening we will be leaving that place. Hopefully most of my close friends from school, college and impulsesoft will make it to my wedding. Hopefully if i have time, i'll be posting here more frequently and share
my happy moments.

Adding Entry over Email

2004-10-01T14:21:00.000+05:30

Perhaps this is one of a good way of blogging if it works out. I have
been pretty busy lately, so did'nt blog since i created my online
blogger, but lets see if the enthu stays on i may blog more frequently
over email.

2004-07-02T16:18:00.000+05:30

Recent visit to Goa

First Day First Show

2004-07-02T15:11:00.000+05:30

This is my first public blog. I do now know if blog's should be accessible by general public or not. I tried maintaing a private blog, but did'nt go long. Lets see how many days i stick with this blog.

I'll have a brief intro and details of what i am doing currently in couple of days so stay put.